About Us - The Origin
Fine Jewellery, Built on Trust. Worn Every Day.
KuberBox started with a simple frustration: Indian jewellery was beautiful, but buying it felt opaque, pressured, and uncertain. We set out to fix that — one certified, hallmarked, transparently-priced piece at a time.
Lab-certified diamonds on every piece
Why We Started
It was 2012. Sourav's sister was getting married, and the family was doing the rounds of jewellery stores in search of something simple — elegant everyday pieces for a young, modern woman. What they found instead were heavy occasion pieces, designed for lockers, not for life. Designs built for weddings, not for wearing to work.
Then came the second problem: every time they asked the price of a piece, the salesman would pull out a calculator. The price wasn't on the tag. It wasn't online. It was a negotiation. In an era when India was buying everything online — transparently, without pressure — jewellery remained stubbornly opaque.
And when they asked for certification, most stores either didn't have it, or handed over their own store-issued certificate. "Like certifying your own goods," as Sourav puts it. Meaningless.
In December 2013, KuberBox launched — a fine jewellery brand built on three principles that nobody else was offering: transparent pricing, third-party certified quality, and designs made for everyday life.
The Pendant That Proved Everything
In the early days, Sourav's then-girlfriend (now wife) wanted a name pendant she'd seen on Jacqueline Fernandez in a film. With the beautiful ignorance of someone who knew nothing about the industry, he decided to make it. He documented the entire process — design, materials, craftsmanship, pricing — and published it as a blog post.
Thousands of inquiries followed. Real people. Real orders. Real business. That blog post became a signal that changed everything: India was desperate for a brand that could do customisation well — predictably, transparently, with honest pricing and real support through every step.
Thirteen years later, that instinct is still the engine. Customisation remains one of KuberBox's most powerful offerings — from name pendants to personalised nose rings with your exact inner diameter and gauge. We don't just take orders. We guide people through the process.
Transparency First
Every price is on the page. Every component — gold cost, diamond cost, making charges, GST — is itemised. No calculators. No negotiations. No surprises.
Certified & Hallmarked
BIS hallmark on every gold piece. Lab-certified diamonds from accredited third-party labs. We certify nothing ourselves. Your trust shouldn't depend on our word alone.
Designed for Life
Ultra-lightweight designs engineered to be worn every day — not kept in lockers. We spend extraordinary effort minimising gold weight without compromising on beauty or presence.
India's Specialist in Piercing Jewellery
Most jewellery brands chase the same categories — engagement rings, bridal sets, occasion jewellery. KuberBox went deep into the categories everyone else ignored: nose pins, septum rings, cartilage piercings, ear studs, men's cufflinks and studs.
This wasn't accidental. We noticed that a new generation of Indians was using jewellery to express identity — not just mark occasions. Men were wearing ear studs. Women were exploring multi-piercing, septum, helix, cartilage. And nobody in the fine jewellery space was speaking to them.
Over 13 years, we've built something competitors genuinely cannot copy: deep expertise in piercing jewellery. We understand gauge, inner diameter, closure types, healing considerations. We customise nose rings to exact specifications. We educate customers on what they're buying. That knowledge, accumulated over a decade, is our real competitive advantage.
And we've paired it with an obsession for weight efficiency — creating stunning designs in the least possible gold and diamond, so that as gold prices rise, our customers can still experience fine jewellery without stretching their budget.
The Go-To Name for Piercing Jewellery in India — and Beyond
In five years, we want to be the brand that every person in India names first when asked about nose pins, septum rings, or ear piercings. From digital-first to a physical presence in every major city — where customers can walk in, experience the craft, and leave with something made just for them.
The People Behind KuberBox
A small, focused team with a clear mission — and a very long runway.
Sourav Lodha
Founder & DirectorSourav grew up in a traditional Marwari business family in Jharkhand, but his path has been anything but conventional. Boarding schools across Raipur, Panchgani and Vizag; engineering at SRM Chennai; a stint at BYJU's; and then the decision to pass up MBA offers and instead take a professional diamond course before launching KuberBox at 22.
He had already founded and sold a niche e-commerce startup (Printbooth.in) while in college. With KuberBox, he brought technology-driven thinking to an industry that had never seen it — CAD design, transparent pricing engines, digital-first customer service, and a relentless focus on building the piercing jewellery category from scratch in India.
At KuberBox, Sourav leads product, marketing, technology, and merchandising. He is also a published author — his book Become a Jewellery Entrepreneur, co-authored with Chantelle Lobo, is available on Amazon Kindle and has helped hundreds of aspiring jewellery entrepreneurs enter the industry.
Ashish Lodha
Co-FounderAshish brings to KuberBox what most jewellery brands never have: institutional-grade financial rigour and strategic discipline. A Chartered Accountant by training, he spent his career at the high-pressure intersection of finance and strategy — from audit of large listed entities, to leading finance functions at startups, to playing a pivotal role in a $30 million acquisition.
Most recently, he served as Chief of Staff & Corporate Strategy to a Chairman, spearheading M&A, special projects, and group-level profitability initiatives. He brings a rare ability to build financial systems from the ground up, drive business outcomes across the full lifecycle — from acquisition and growth to exit — and translate complex strategy into operational execution.
At KuberBox, Ashish leads sales, customer support, operations, and finance. In Sourav's words: "Ashish is the fuel that puts new energy into the business. He comes with out-of-industry perspectives, pushes us further than we'd push ourselves, and is the primary reason we are growing better today than we ever have."
Anil Choudhary
Legal & Strategic AdvisorAnil is one of India's foremost authorities on securities law and financial regulation — a Harvard Law School alumnus (Hearst Foundation Scholar), New York Bar member, and Partner at Finsec Law Advisors, the firm recognised with the Economic Times 'Excellence in Securities Law' award. He regularly appears before SEBI and the Securities Appellate Tribunal, and has been a speaker at leading law schools and financial institutions on insider trading regulation, capital market policy, and SEBI enforcement.
He is the co-author of Securities Regulation — Primary Market Offerings in India, a landmark reference on IPOs, FPOs, QIPs and capital market law. His clients have included India's largest listed companies, mutual funds, stock exchanges, and fintech innovators including Zerodha and Smallcase.
Anil advises KuberBox on corporate governance, legal strategy, and regulatory matters — bringing the same rigour to a fine jewellery brand that he brings to India's most complex capital markets transactions.
Thirteen Years. One Mission.
Bring fine jewellery to every Indian — with transparency, certification, and designs worth wearing every single day.
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